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The Pen & Paper Campaign

科学によれば：

書く量が増えるほど、
脳に良い

モレスキンは、ペンと紙の力が人間の才能を引き出すと確信しており、これは専門家たちも長く支持している信念です。書くことによる科学的に証明された脳の活性化効果を共有するために、私たちは「ペン＆ペーパーキャンペーン」を作成しました。これは、モレスキンが誕生したミラノで初めて開始され、世界中の他の都市でもすぐに展開されます。メッセージに忠実でいるために、すべてのポスターはモレスキンのスタッフと地元の大学生グループによって一つずつ手作りされました。

The Pen & Paper Campaign
The Pen & Paper Campaign

ザ・ポスター

紙に書いたり、落書きをすることの利点を発見しよう

私たちのミッションは常に私たちの生活における紙の可能性を促進することである。これらのポスターは、手で書くことがより速い学習、記憶の保持、直線的思考の発達を助けることを証明する数多くの研究を参照しています。惜しみなく研究の共有を許可してくれた科学者や学者のおかげで、私たちは、紙にペンを置くという単純な行為が、脳の働きをより良くするのに役立っていることがわかる。

学生にとって嬉しいニュース

勉強を強化し、成績を上げる
Great news for students
Do you want to learn faster? Relearn how to write. Ref: Hetty Roessingh, PhD Professor Emerita Education University of Calgary Multiple studies show that handwriting is fundamental for cognitive development and that it helps your brain absorb information faster.
Did you know that people who take notes by hand study less? Ref: Hetty Roessingh, PhD Professor Emerita Education University of Calgary Owen Ruderman, journalist, 'A case for taking notes by hand’ Typing tends to be verbatim and thoughtless, whereas taking notes by hand involves paraphrasing so you start absorbing facts as soon as you put pen to paper.
Did you know that even math is easier when you use pen and paper? Ref: William Hinkley, Math Teacher Public High School, Maine Laura Dinehart, College of Education & Human Development, Western Michigan University The more difficult the math problem, the more pen and paper help. In fact, pen and paper are the best tools for understanding the big picture in math."
Those who learn cursive as children also perform better in high school. Ref: Hetty Roessingh, PhD Professor Emerita Education University of Calgary Bertoglio-Rescaldina, ‘Il corsivo encefalogramma dell’anima’ It's scientifically proven that the skills acquired through learning cursive handwriting lead to better academic performance in the long-term.
Great news for your mind
Handwriting activates memory more. Ref: Hetty Roessingh, PhD Professor Emerita Education University of Calgary Physically forming words by hand engages different cognitive and sensory processes. This facilitates deeper information processing and enhances memory recall. "
Doodling is good for the brain. Ref: Kristin Wilcox, PhD in Pharmacology Doodling can enhance memory recall, improve concentration and reduce stress and anxiety, serving as a form of relaxation and mindfulness.
Anxiety. Putting pen to paper clears the mind of thoughts and decreases anxiety. Ref: Kristin Wilcox, PhD in Pharmacology The act of writing in cursive slows down the brain, therefore significantly lowering anxiety and increasing concentration.
Doodling helps neurodivergent people concentrate. Ref: Kristin Wilcox, PhD in Pharmacology Rather than a sign of a distracted mind, doodling is actually shown to help those with neurodiverse traits concentrate better and increase focus.

あなたの脳にとって素晴らしいニュース

集中力を高めて、記憶力を向上させ、不安を軽減する

クリエイティビティにとって素晴らしいニュース

インスピレーションを見つけ、アイデアがページに浮かぶのを体験しよう
Great news for creativity
People who write by hand have more ideas than those who type. Ref: Professor Audrey Van der Meer, Brain researcher and Professor of Neuropsychology Studies show that those who write in cursive (as opposed to block letters or typing) have better understanding, linear thinking and idea generation.
The more you write, the better it is. Science says so. Ref: Professor Audrey Van der Meer, Brain researcher and Professor of Neuropsychology Handwriting stimulates 14 areas of the brain. The more you write, the better you understand and think: it's a complete work out for your brain. "
Handwriting stimulates the thinking part of the mind. Ref: Professor Audrey Van der Meer, Brain researcher and Professor of Neuropsychology Handwriting activates multiple brain regions and cognitive processes, including those responsible for generating and organizing thoughts.